I joined the SIDIA team in July of 2022 as the Senior Digital Marketing Coordinator. Working with SIDIA was such a special experience—one that allowed me to blend creativity with strategy across every touchpoint of their digital presence.

From managing and executing a thoughtful social strategy on Instagram and TikTok, to leading exciting brand and influencer partnerships, every project was rooted in authentic storytelling. I had the pleasure of organizing and coordinating SIDIA Stories, a beautiful series spotlighting inspiring individuals. Behind the scenes, I crafted content for paid ads, social media, and weekly campaign emails, while also refreshing email flows to boost engagement and drive revenue. Whether it was launching new products or planning full-funnel marketing strategies, I was hands-on with every piece of content—start to finish.